Apple's stock hit by Web rumor

By Steve Hargreaves, CNNMoney.com

NEW YORK (CNNMoney.com) -- Apple shares fell sharply Friday morning after an erroneous Web report saying founder and CEO Steve Jobs had suffered a heart attack. Shares quickly recovered after it became clear the rumor was not true.

The posting, made on iReport, a user-generated content site run by CNN, said, "Jobs was rushed to the ER just a few hours ago after suffering a major heart attack," according to Silicon Alley Insider, a blog that took a screen shot of the posting.

Apple's stock fell 10% in 10 minutes, then recovered to trade flat most of the session before closing 3% lower.

Apple's stock hit by Web rumor....