NBC Universal and Google Form Strategic Advertising Partnership

NEW YORK & MOUNTAIN VIEW, Calif., Sep 08, 2008 (BUSINESS WIRE) -- As part of its continuing effort to offer innovative advertising solutions to its clients, NBC Universal (NBCU) will join forces with Google (GOOG)to form a strategic multi-year advertising, research and technology partnership. The two companies will work together to develop more effective advertising metrics, attract non-traditional advertising partners to NBCU and incorporate self-service buying opportunities through the Google TV Ads(TM) advertising platform.

The announcement was made today by Mike Pilot, President, NBC Universal Sales and Marketing and Tim Armstrong, Google's President of Advertising and Commerce, North America.

NBC Universal and Google Form Strategic Advertising Partnership....