Monday, August 31, 2009

Tennis Channel faces off with Cablevision for U.S. Open coverage


By Meg James

There's not much love in this tennis matchup.

For nearly two weeks, the Santa Monica-based Tennis Channel has been slamming Cablevision Systems Corp., the dominant cable operator in metropolitan New York, in an ad campaign that accuses it of "dropping the ball" by not carrying the channel. After four years of trying to win a spot in Cablevision's lineup, the channel was frustrated because a deal seemed out of reach on the eve of its first-ever coverage of the U.S. Open in New York, which begins Monday.

Tennis Channel faces off with Cablevision for U.S. Open coverage....

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